PRIVACY POLICY

Last updated: January 30, 2026


This Privacy Policy explains how Saimplify Pty Ltd (doing business as Saimplify) (“we”, “us”, or “our”) collects, uses, stores, and discloses personal information when you access or use our services (“Services”), including when you:

  • Visit our websites and applications operated by Saimplify, including Content Writer Pro™ and Social Writer Pro™, or any website or application that links to this Privacy Policy.

  • Use our subscription-based software applications that use artificial intelligence to assist users in generating and refining content based on user-provided inputs.

  • Engage with us in other related ways, including marketing communications or events.

Our Services process user-provided inputs and instructions to generate content outputs using third-party artificial intelligence services. We operate and administer the Services, including user accounts, subscriptions, billing, service configuration, analytics, and communications. Users remain responsible for the content they submit for processing and for reviewing, editing, and verifying any AI-generated outputs before relying on or using those outputs.

This Privacy Policy describes how we handle personal information relating to your account, subscription, use of the Services, and interactions with us. It also explains your privacy rights and how you can exercise them. We are responsible for determining how personal information processed in connection with the Services is handled in accordance with applicable privacy and data protection laws.

If you do not agree with this Privacy Policy, you should not use the Services. If you have any questions, concerns, or requests relating to privacy or personal information, you may contact us at privacy@saimplify.ai.


TABLE OF CONTENTS

  1. What information do we collect?

  2. How do we process your information?

  3. When and with whom do we share your personal information?

  4. Do we use cookies and other tracking technologies?

  5. Do we offer artificial intelligence-based products?

  6. How long do we keep your information?

  7. How do we keep your information safe?

  8. Do we collect information from minors?

  9. What are your privacy rights?

  10. Controls for do-not-track features

  11. Do other regions have specific privacy rights?

  12. Do we make updates to this notice?

  13. How can you review, update, or delete the data we collect from you?

  14. How can you contact us about this notice?


1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us
For the purposes of this Privacy Policy, references to information that “we collect” include information collected directly by us or on our behalf by authorised third-party service providers that support the operation of the Services.

We collect personal information that you provide directly to us when you register for an account, subscribe to the Services, contact us, request support, or otherwise interact with the Services. The personal information we collect depends on how you use the Services and may include:

  • Contact information, such as your email address

  • Account and authentication information, such as usernames and identifiers provided through our authentication provider

  • Billing and subscription information, such as billing address, subscription status, and transaction references

  • Customer support communications, where you contact us for assistance

  • Usage and activity data, including aggregated usage metrics associated with your account (for example, feature usage volumes or token consumption)

We do not require users to provide sensitive personal information to use the Services.

Sensitive information
We do not intentionally collect or process sensitive personal information, such as information relating to racial or ethnic origin, religious beliefs, health data, sexual orientation, or similar categories.

Payment data
We use third-party payment processors (such as Stripe) to handle subscription payments. When you make a payment, your payment details (such as card number, expiry date, and security code) are collected and processed directly by our payment provider, not by us.

We may have access to limited payment-related information, such as:

  • Payment status and transaction identifiers

  • The last four digits of a payment card

  • The payment method type

  • The billing name and country associated with the payment method

All payment processing is handled by Stripe, and payment data is stored and secured in accordance with Stripe’s privacy practices.

Information automatically collected
When you visit or use the Services, we automatically collect certain information that does not directly identify you but helps us operate, secure, and improve the Services. This information may include:

  • Log and usage data, such as IP address, access timestamps, feature usage, and error log

  • Device and browser information, including device type, operating system, browser type, and settings

  • Approximate location data, such as country or region inferred from IP address

  • Service performance and diagnostics data, including crash reports and system activity

This information is used primarily for security monitoring, usage analysis, capacity planning, subscription enforcement, and service improvement.

Cookies and similar technologies
We may use cookies and similar technologies to support essential site functionality, authentication, security, and analytics. Details about our use of cookies and tracking technologies are described in our Cookie Policy, where applicable.

Information collected from third-party sources
We may receive personal information from third-party service providers that assist us in operating the Services, including:

  • Authentication and identity providers (for account sign-in and access control)

  • Payment processors (for subscription management and billing status)

  • Analytics and monitoring tools (for aggregated usage insights and service reliability)

  • Customer relationship management tools, where account or contact information is synced for support or account management purposes

We do not purchase personal data from data brokers, and we do not collect personal information from public databases or social media platforms for profiling or targeted advertising purposes.

2. HOW DO WE PROCESS YOUR INFORMATION?

For the purposes of this Privacy Policy, references to personal information that “we process” include processing carried out by us directly and processing carried out on our behalf by authorised third-party service providers, in accordance with our instructions.

We process personal information for the following purposes, depending on how you interact with the Services:

To operate and deliver the Services
We process personal information to provide access to the Services and to deliver the functionality you request, including generating content outputs based on your instructions, managing service availability, and enforcing subscription limits.

To create, authenticate, and manage user accounts
We process personal information to enable account creation, authentication, access control, and account management, including maintaining account settings, enforcing eligibility requirements, and managing user preferences.

To manage subscriptions, billing, and payments
We process personal information to administer subscriptions, process payments, manage renewals, handle cancellations, and maintain accurate billing records. Payment processing itself is handled by third-party payment providers.

To communicate with you about the Services
We process personal information to send essential service-related communications, including account notifications, billing notices, security alerts, service updates, changes to our legal terms or policies, and other administrative messages necessary to operate the Services.

To provide customer support
We process personal information to respond to enquiries, provide technical support, troubleshoot issues, and resolve account or service-related requests.

To maintain security and prevent misuse
We process personal information to protect the security, integrity, and availability of the Services, including monitoring for fraudulent activity, abuse, unauthorised access, and violations of our terms.

To monitor usage and improve the Services
We process usage and activity information to understand how the Services are used, monitor performance, manage capacity, enforce usage limits, and improve features, reliability, and user experience. Where possible, this analysis is performed on an aggregated or de-identified basis.

To send marketing and product communications
Where permitted by law and in accordance with your preferences, we may process personal information to send information about new features, product updates, plans, or related offerings. You can opt out of marketing communications at any time. Service-critical communications will still be sent where necessary.

To comply with legal obligations and protect our rights
We process personal information to comply with applicable laws and regulations, respond to lawful requests from authorities, enforce our agreements, and establish, exercise, or defend legal claims.

Consent-based processing
Where required by law, we will process personal information only with your consent. You may withdraw your consent at any time, subject to legal or contractual restrictions.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

Service providers and subprocessors
We may share personal information with third-party service providers that support the operation, delivery, and maintenance of the Services. These service providers act on our behalf and process personal information only in accordance with our instructions and applicable data protection laws.

The categories of service providers we may engage include, for example:

  • Authentication and identity providers (such as Clerk), used to manage user sign-in, authentication, and access control;

  • Payment processors (such as Stripe), used to process subscription payments and manage billing and invoicing;

  • Cloud hosting and infrastructure providers (such as Google Cloud and Vercel), used to host, operate, and secure the Services and associated databases;

  • Artificial intelligence service providers (such as Google, including its Gemini models), used to process user inputs and generate content outputs; and

  • Customer support and communication tools, used to manage enquiries, support requests, and service-related communications.

We require our service providers to implement appropriate technical and organisational safeguards to protect personal information and to use such information solely for the purposes of providing services to us. Service providers are not permitted to use personal information for their own marketing or unrelated purposes.

Business transfers
We may disclose or transfer personal information in connection with, or during negotiations relating to, a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction. In such circumstances, personal information may be transferred as part of the business assets, subject to applicable confidentiality and data protection obligations.

Legal and regulatory disclosures
We may disclose personal information where required to do so by law, regulation, court order, or other lawful request, or where disclosure is reasonably necessary to protect our rights, users, or the security and integrity of the Services.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (such as web beacons or pixels) to collect and store certain information when you interact with the Services. These technologies are used to support core functionality, security, performance monitoring, and service improvement.

Cookies and similar technologies may be used to:

  • Enable essential site and application functionality

  • Support authentication and account security

  • Maintain user sessions and preferences

  • Monitor service performance and diagnose technical issues

  • Analyse usage patterns to improve the Services

We do not use cookies to serve third-party behavioural advertising, track users across unrelated websites for advertising purposes, or build advertising profiles.

Third-party analytics
We may use third-party analytics services to help us understand how the Services are used and to improve performance and reliability. These services may use cookies or similar technologies to collect aggregated usage information.

Where used, analytics tools are configured to collect information such as page views, feature usage, session duration, and error events. This information is used for operational and product improvement purposes only.

Google Analytics
We may use Google Analytics to analyse usage of the Services. Google Analytics uses cookies and similar technologies to collect information about how users interact with the Services.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on, available at:
https://tools.google.com/dlpage/gaoptout

For more information about how Google handles data, please review Google’s Privacy & Terms page.

Cookie choices
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the availability or functionality of some parts of the Services.

Further details about our use of cookies and similar technologies are provided in our Cookie Policy, where applicable.

5. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

AI-powered features
The Services include features powered by artificial intelligence, machine learning, and related technologies (collectively, AI Products) that assist users in generating and refining content based on their inputs, selections, and instructions.

These AI Products are provided to support content creation workflows and are not intended to provide legal, financial, medical, or other professional advice.

Use of third-party AI services
We deliver AI Products through third-party artificial intelligence service providers, including Google Cloud AI.

Personal information processed through AI-powered features is processed by third-party AI service providers on our behalf solely to deliver the requested functionality.

When you use AI-powered features:

  • Your inputs are transmitted to the relevant AI service provider for processing

  • Generated outputs are returned to you via the Services

  • Inputs and outputs are processed in accordance with the AI service provider’s applicable terms and privacy policies

We do not intentionally store or retain the content you submit for generation or the content generated by AI beyond what is reasonably necessary for transient processing, delivery of the Services, security, and compliance purposes.

You must not use the AI Products in a way that violates applicable laws or the terms or policies of any AI service provider.

Purpose and scope of AI processing
Our AI Products are used solely to support the functionality of the Services, including:

  • AI-assisted content generation

  • Natural language processing

  • Text analysis and refinement

We do not use user inputs or generated outputs to train our own AI models.

Data protection and safeguards
Personal information processed in connection with AI Products is handled in accordance with this Privacy Notice and our contractual arrangements with third-party service providers. These arrangements are designed to ensure that personal information is processed only for authorised purposes and subject to appropriate security and confidentiality safeguards.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal information for as long as it is reasonably necessary to fulfil the purposes described in this Privacy Notice, including providing the Services, managing accounts and subscriptions, complying with legal and regulatory requirements, and resolving disputes.

In general:

  • Personal information associated with your account is retained while your account remains active

  • If you cancel or terminate your account, we will take reasonable steps to delete or anonymise personal information within a reasonable period, unless retention is required or permitted by law

  • Certain information may be retained for longer periods where necessary to comply with legal, accounting, taxation, security, or regulatory obligations

When personal information is no longer required for active use, it may be retained in archived or backup systems for a limited period. During this time, the information is isolated from routine access and processing and is securely deleted when technically feasible.

We do not retain personal information for longer than necessary, and we periodically review retention practices to ensure compliance with applicable laws and operational requirements.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We implement appropriate technical and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, or destruction. These measures are proportionate to the nature of the information we process and the risks involved.

Our security practices may include, where appropriate:

  • Access controls and authentication mechanisms

  • Encryption of data in transit and, where applicable, at rest

  • Segmentation of systems and least-privilege access principles

  • Monitoring, logging, and incident detection measures

  • Use of reputable third-party infrastructure and service providers with established security standards

Despite these measures, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security of personal information.

You are responsible for maintaining the confidentiality of your account credentials and for accessing the Services from secure devices and networks. If you believe your account has been compromised, you should contact us promptly at privacy@saimplify.ai.

8. DO WE COLLECT INFORMATION FROM MINORS?

The Services are intended for use by adults. We do not knowingly collect, solicit, or process personal information from individuals under 18 years of age, and we do not knowingly market the Services to minors.

By using the Services, you represent that you are at least 18 years old and have the legal capacity to enter into binding agreements.

If we become aware that personal information has been collected from an individual under 18 years of age, we will take reasonable steps to deactivate the relevant account and delete the information from our systems, subject to applicable legal requirements.

If you believe that we may have collected personal information from a minor, please contact us at privacy@saimplify.ai.

9. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your country, state, or region of residence, you may have certain rights in relation to your personal information. These rights may be subject to limitations or exceptions under applicable law.

Withdrawing your consent
Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time by contacting us at privacy@saimplify.ai.

Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal. Where permitted by applicable law, it will also not affect processing carried out on lawful grounds other than consent.

Marketing and promotional communications
You may opt out of receiving marketing and promotional communications from us at any time by using the unsubscribe link included in our emails or by contacting us at privacy@saimplify.ai.

Even if you opt out of marketing communications, we may still send you non-promotional communications that are necessary for the operation and administration of your account or the Services, including service notices, security alerts, and responses to support requests.

Account information and access
You may review or update certain personal information associated with your account by logging into your account settings.

You may also request termination of your account at any time. Upon termination, we will deactivate or delete your account information from our active systems. We may retain certain information where required or permitted by law, including for fraud prevention, dispute resolution, compliance with legal obligations, or enforcement of our legal terms.

Cookies and similar technologies
Most web browsers accept cookies by default. You can usually modify your browser settings to remove or reject cookies. Please note that disabling cookies may affect the availability or functionality of certain features of the Services.

Exercising your rights
If you have questions about your privacy rights or wish to exercise any rights available to you under applicable law, you may contact us at privacy@saimplify.ai.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and applications include a Do-Not-Track (DNT) feature that allows you to signal a preference not to have your online browsing activities tracked.

At present, there is no universally accepted standard for recognising or responding to DNT signals. Accordingly, we do not currently respond to DNT browser signals or similar automated mechanisms.

If a recognised standard for online tracking is adopted in the future that we are required to follow, we will update this Privacy Notice to reflect that practice.

11. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

Australia
We collect and process personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This Privacy Notice explains how we collect, use, disclose, and store personal information, including the types of personal information we collect, the purposes for which it is collected, and the circumstances in which it may be shared.

If you choose not to provide personal information that is necessary for a particular purpose, this may affect our ability to provide the Services to you, including our ability to:

  • provide requested products or services

  • respond to enquiries or support requests

  • manage and maintain your account

  • verify your identity and protect account security

You have the right to request access to, or correction of, your personal information at any time by contacting us at privacy@saimplify.ai.

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

European Economic Area, United Kingdom, and Switzerland
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, your personal information may be subject to the General Data Protection Regulation (GDPR) or equivalent local data protection laws.

For the purposes of applicable data protection laws, Saimplify Pty Ltd acts as the data controller in respect of personal information collected and processed through the Services.

We process personal information relating to EEA and UK users on the following legal bases, as applicable:

  • where processing is necessary to perform a contract with you (such as providing the Services in accordance with our Terms of Use);

  • where we have obtained your consent; and

  • where processing is necessary for our legitimate interests, such as operating, securing, and improving the Services, provided those interests are not overridden by your fundamental rights and freedoms.

International data transfers
Saimplify Pty Ltd is based in Australia. Your personal information may therefore be transferred to, stored, and processed in Australia or other jurisdictions where we or our service providers operate. Australia is not currently subject to an adequacy decision by the European Commission.

Where personal information is transferred outside the EEA or the United Kingdom, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws, including reliance on standard contractual clauses approved by relevant regulatory authorities or other lawful transfer mechanisms.

Your rights
Subject to applicable law, you may have rights including the right to request access to, correction of, or deletion of your personal information, to object to or restrict certain processing activities, and to request a copy of your personal information in a structured, commonly used format.

If you wish to exercise any rights available to you under applicable data protection laws, or if you have questions about how your personal information is handled, you may contact us at privacy@saimplify.ai.

If you are located in the EEA, the United Kingdom, or Switzerland and believe that we have not adequately addressed your privacy concerns, you also have the right to lodge a complaint with your local data protection authority.

12. DO WE MAKE UPDATES TO THIS NOTICE?

We may update this Privacy Notice from time to time to reflect changes to our practices, technologies, legal requirements, or other operational factors. When we do so, the updated version will be indicated by a revised “Last updated” date at the top of this Privacy Notice.

If we make material changes, we may notify you by posting a prominent notice on the Services or by providing notice directly to you where required or appropriate. We encourage you to review this Privacy Notice periodically to stay informed about how we protect and manage your personal information.

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Subject to applicable law, you may have the right to request access to the personal information we hold about you, request details about how it has been processed, correct inaccuracies, or request deletion of your personal information. You may also have the right to withdraw consent to our processing of your personal information, where consent is the lawful basis relied upon.

These rights may be subject to limitations or exceptions under applicable law.

To submit a request to review, update, or delete your personal information, please contact us at privacy@saimplify.ai.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions, concerns, or comments about this Privacy Notice or our privacy practices, you may contact us using the details below:

Email: privacy@saimplify.ai